After a political protest goes improper, Dorothy, a liberal speechwriter on a U.S. Senate marketing campaign “The Hater”, finds herself unemployed and dwelling again in her conservative Texas hometown together with her estranged grandfather. Dorothy quickly learns that her childhood nemesis, Brent, is operating for the workplace as the only Republican candidate. Decided to thwart him at any price, Dorothy creates an elaborate payback scheme with the assistance of an outdated frenemy turned marketing campaign supervisor, Greta: she’ll go undercover to run as his conservative opponent, win the nomination, after which make use of a Texas loophole that may power a win for the Democratic candidate. Immersed within the marketing campaign, Dorothy will get nearer to victory, solely to find that good vs. evil isn’t essentially so simple as left vs. proper.